A 150 strong audience set the pace for the much awaited session on Animation Production Management conducted by Ranjit Singh (Tony). Taking an unconventional approach, the presentation started with a case study on a non-animation project. Tony explained how the basic principles of production management are common across different fields. Life becomes simpler if you analyze a project carefully, break it down into manageable tasks, commit resources intelligently and monitor the progress regularly. Animation production management, he explained, is about common sense, more than anything else. Most projects run into trouble because of lack of proper planning and control over the execution. Whether you are an independent artist, student or a professional working for an organization, production management has to start with you, he said. The best systems, procedures and pipelines will fail miserably if there is no belief that organization and discipline go hand in hand with hard work. Planning in the absence of control over the execution is as good as not planning at all.