Manish Jhaveri is an award-winning creative director from Advertising since 1992. He has been associated with the witty Amul topicals since 1994 and is by far the longest serving writer of these cheeky topical ads. Manish also consults for a couple of other agencies and works directly with a number of clients. Humour and Manish share an abiding relationship. He has been associated with many film award shows including IIFA and has conceptualised and written more than 300 corporate shows in collaboration with Jaaved Jaaferi. Manish also works with a number of event production companies as a scriptwriter. Manish considers the Amul campaign to be his crowning glory. His association with Rahul da Cunha and Jayant Rane has delivered more than 2000 topicals over the last 26 years and created many ‘smile’stones along the way.
L-R: Manish Jhaveri | Jayant Rane | Rahul daCunha
Jayant Rane is a quiet, almost shy magician (a graduate of JJ School of Art) whose Amul cartoons have lit up many a dark day. He has been the sole cartoonist for Amul for almost 35 years. With his deft strokes and flashes of colour he can make everyone from the Father of the Nation to Mother Teresa look like the Amul baby (‘moppet’ as we call her). Today, hundreds of brands want to ride on topicality and humour to get their message across. In this sea of topicality, it is Jayant’s incredible art that gives the Amul slices of wit their edge. No one draws quite like him. And every drawing is painstakingly done by hand. No fancy gizmos or apps. He truly is one of the biggest ‘draws’ for Amul.
Rahul daCunha has balanced two careers for the last 34 years – advertising and theatre. His advertising career has encompassed stints with Fulcrum, Lintas Lowe, Contract and DaCunha Communications. He has been on creative teams that have created memorable campaigns for Shoppers Stop, Bajaj and Park Avenue among others. For the last 26 years he has partnered with Manish Jhaveri and Jayant Rane in creating ads for the iconic Amul topical campaign. In theatre, his plays include Class of 84, Pune Highway, I’m not Bajirao, and his latest, India’s first original stage musical, #SingIndiaSing which he co-wrote with Bugs Bhargava Krishna. He is a co-founder with Rajit Kapur and Shernaz Patel, of the Rage Theatre Company.[/expand]
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